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Spotlight Senior Services, one of the Southwest United States’ premiere publishers of Senior Resource Guides, has added online digital editions to their updated website. In doing so, Spotlight Senior Services, becomes the first publisher in their geography, including Arizona, Nevada and New Mexico, to move their 5 guides into the digital publishing age. “The desire to innovate and give my advertisers an in-road into web 2.0 technologies made converting my paper publications into online digital editions an easy decision”, states Kyle Lewis, owner and publisher of The Spotlight Senior Services and Living Options Guide. “In addtion we were very excited to expand our publishing footprint from regional to global virtually overnight. Working with After55 Media Group and has energized my advertisers and has changed my business forever. It’s one thing to work with a digital publisher but with After55 Media Group, both owners are Certified Senior Advisors and really understand my target readers and my advertisers”. Spotlight currently has guides in Phoenix, Tucson, Prescott, Arizona and Las Vegas and New Mexico. For more information about Spotlight Senior Services and Living Options go to: .

Arizona – Governor’s Conference on Aging 2008


(photo – courtesy of paraflyer and flickr)

Please join us for the 2008 Governor’s Conference on Aging

Myth Busters – Breaking the Myths of Aging –  May 14 – 16, 2008 (more…)

After 55 Living Radio – Making Family Caregiving Easier from NPR’s “Fresh Air”

Suzanne Geffen Mintz, president and co-founder of the National Family Caregivers Association, talks with NPR’s Fresh Air host Terry Gross on how to make caregiving easier. Mintz speaks from experience; her husband was diagnosed with multiple sclerosis in 1974.

In the latest edition of her book, A Family Caregiver Speaks Up: “It Doesn’t Have to Be This Hard,” Mintz writes on ways caregivers can feel more confident through changes to their routine.

To listen now, click the DOWNLOAD button below:

After 55 Living Radio – Raising Children, Caring for Parents from NPR’s “New and Notes”

They are called the Sandwich Generation, 40- and 50-something women who are struggling to divide their time between raising kids and caring for their aging parents. Estimates on the number of women bearing this double burden run as high as 42 million. With families spread out over wider and wider geographic areas, the stress of caring for both children and parents can be overwhelming for working mothers, especially when the caregiving is being managed at a distance.

Hear the story of one SanGen mom, Dina Lipton, who is raising twin girls and fighting to save her career at the same time she is managing care for her dad, who has been diagnosed with Alzheimer’s. Even though she has brothers, the majority of the responsibilities such as managing her dad’s financial affairs, fighting for conservatorship and overseeing his medical care has fallen on her shoulders.

This is not unusual, according to Betsy Clark, the executive director of the National Association of Social Workers, who says that the image of woman as caregiver is a traditional one. Although this can vary across different ethnic and cultural groups, women will be the primary caregiver the majority of this time.

Host – Tony Cox of NPR’s “News and Notes”

Guests – Dina Lipton and Dr Betsy Clark, National Association of Social Workers

To listen now, click the DOWNLOAD button below:

After 55 Radio – How to Talk To Parents About Aging from NPR’s “Talk of The Nation”

Discussions with your aging parents about the future can be filled with tension. How do you approach the subject of elder care without upsetting everyone involved? When is it time to have “The Talk”?

This report was aired on NPR’s Talk of The Nation today, January 17, 2008. Hosted by Lynn Neary, it is an outstanding look at how to talk to a parent when declining health makes it difficult for them to remain safe at home.


Amy Dickinson, writer of the syndicated column “Ask Amy” for the Chicago Tribune

Joseph Coughlin, director and founder of the MIT AgeLab

To listen now, click the DOWNLOAD button below:

Caregiving, The Most Rewarding Job In The World

I was out and about today and happened to stop by a beautiful assisted living home in North Scottsdale called, “Upon The Rock”. You know when you walk into a home that it is full of love. Not only was this home warm, peaceful, and spacious but the home held within it (more…)

Managing Caregiver Guilt

(courtesy of Dr. Rackner and YouTube)

Beware of Caregiver Burnout

Taking care of another human being when they are sick can be rewarding and draining at the same time. My favorite blogs are from those writers who write from the heart and  tell a story all too common to most people today. I came upon this story entitled, “She’s a strong woman”, click here , and immediately felt a connection to the author.

So many of us have loved ones whose strength we admire and caring for these loved ones seems like it is the only thing we would think of doing. They are strong, we are strong but as the years go by and we continue to care for our loved ones our inner strength begins to fade. We are tired yet guilt keeps us from telling how draining caregiving can really be. If only (more…)

Caregiving – How easy is it to get hired?

Being a caregiver can be an extremely rewarding career. With the recent shortage in the health care industry of responsible caregivers, getting a good job is the key to enjoying what you do. After owning a home care agency there were some traits I looked for in a caregiver when hiring that might help you land your first job.   (more…)

Caregivers, a 35% shortage. Will you be affected?


(photo courtesy of chanchanchepon and flickr) 

In almost every newspaper everyday we read about the explosion of the baby boomers. We also read the statistic which says if given the choice as we grow older 87% of people say they want to remain in their own home.

I am 100% pro home care yet being in the senior care industry tells me a different story. There is a growing shortage of caregivers in the United States. If there is a shortage now is anyone being realistic that the caregiver shortage will only get worse as the baby boomers come into being? What will the answer be? (more…)